Rolex is a Swiss manufacturer of mechanical watches mostly known for its reliability, prestige and money (from a few thousand more than $ 100,000). Rolex watches are status symbols by many. Rolex is the largest single luxury watch brand by far, with an estimated turnover of approximately $ 3000000000 (2003). BusinessWeek magazine ranks Rolex 71 at its 2007 annual meeting of the 100 most important global brands, first of allWatchmaker.
Rolex History
Rolex SA in 1905 by the German Hans Wilsdorf and his brother-in-law, Alfred Davis founded. Contrary to popular belief, Hans Wilsdorf was neither Swiss, nor a watchmaker. Wilsdorf & Davis was the original name of what later the Rolex Watch Company. Originally imported Hermann Aegler Swiss movements to England and placed them in quality cases by Dennison and others. These early wristwatches were then sold to jewelers, who then putyour name on the dial. The first watches of the company Wilsdorf and Davis are usually marked "W & D" - in the latter case.
Hans Wilsdorf registered the trademark name "Rolex" in La Chaux-de-Fonds, Switzerland 1908 The origin of the name is uncertain. A story that was never confirmed by Wilsdorf, that the word "Rolex" from the French word came exquise horlogerie, that exquisite watch industry. Another reason is that the name was chosen to indicate a movement, ifspoken in English.
The Wilsdorf & Davis moved from the United Kingdom in 1912. Wilsdorf wanted his watches to be affordable, but taxes and export duties on the case metals (silver and gold) went into the air. From that time until the Rolex in Geneva, Switzerland has a home, even though the company has plants in other cities (Bienne, etc) and continents (North America, Asia, Australia, etc..)
The name Rolex was officially inaugurated on 15 recordedNovember, 1915. It is believed that this change was part of a unit of wristwatches, which at that time were still considered a novelty (pocket watches were more common), especially for women to spread. Wilsdorf was said, the desire to look at its brand name, easily pronounceable in any language. The company name was officially changed to Rolex Watch Company in 1919. It 'was later changed to Montres Rolex SA and finally Rolex SA.
Rolex SA is a foundation initiated and originally funded byHans Wilsdorf and his family Aegler. After the founding of the documentation, the Rolex SA company can never be sold or given to any bag.
Other innovations Rolex
Among the innovations of the first waterproof watch case, the first wristwatch with a date on the dial, the first watch to display two time zones at once, and especially the first watchmakers to obtain the coveted chronometer certification for a watch wrist. To date, Rolex still holds the record for thethe stopwatch as certified in the category of wristwatches.
Another little known fact is that Rolex participated in the development of the original quartz watch movements. Although Rolex has very few quartz models for its Oyster line, the company's engineers were instrumental in the design and implementation of technology in late 1960 and early 1970. In 1968, Rolex collaborated with a consortium of 16 Swiss watch manufacturers to develop the Beta 21 quartzUsed in their 5100 Rolex Quartz Probably the finest quartz movement that has ever been done - so, after five years of research efforts in engineering, design and development, and finally Rolex in "clean-slate" 5035/5055 movement that would then power the Rolex Oyster Quartz culminated.
The first automatic watch Rolex has been offered to the public in 1931, in view of the market Harwood which patented the design in 1923 and produced the first automaticwatch in 1928, driven by an internal mechanism that uses the movement of the arm of the wearer. This not only made watch-winding unnecessary, but eliminated the problem of damaging more than a self-winding watch, and the mechanism. Rolex was also the first watch company to create a truly waterproof watch - another milestone from novelty clock function. Wilsdorf even went so far, a specially made Rolex watch on the side of the submersible Trieste, who was at the bottom of theMariana Trench. Clock survived and tested, as always, with perfect weather during the descent and ascent. This has sent a telegram to say Rolex the following day, said: "I am delighted to confirm that even at 11,000 meters as accurate as the clock on the surface Sincerely, Jacques Piccard.".
Rolex has also made a reputation for watches for extreme diving, aviation and mountain climbing. Early sports models included the Rolex Submariner, Oyster PerpetualSea Dweller 2000 (in 1971). This watch features a helium valve, in collaboration with Swiss watchmaker Doxa, to release helium gas build-invented during decompression. Another sports model is the Rolex GMT Master II, originally developed at the request of Pan Am Airways to assist pilots in transcontinental flights. As the famous Everest Expeditions - The Explorer and Explorer II were designed for researchers to explore the rough terrain would be developed.
In most glamorousJames Bond Ian Fleming James page character wore a Rolex Oyster Perpetual in the series of spy novels. In the early EON production Bond films, Commander Bond wore a Rolex Submariner. But for the James Bond film starring Pierce Brosnan and the film with Daniel Craig is James Bond's standard issue watch is an Omega Seamaster. This is due in part to Omega opened jointly promote their association with the producers of the film '.
In a famous murder case, the Rolex watch that the victim contributed to hisWrist eventually led to the arrest of the murderer. When a body was in the English Channel in 1996 by a fisherman who caught the body, and 4.5 kg still connected to it by victims of a belt, which lies in its network of approximately 10 miles from the coast English, a Rolex wristwatch was the only object of identification on the body. While the Rolex movement had a serial number and has been with special markings was recorded every time he awaited sequel to the British police service records from Rolex,and Ronald Joseph Platt was identified as the owner of the clock and the victim of a homicide. In addition to the British police were at the time of death through the investigation had been left on the clock and calendar since the Rolex movement has a reserve of two or three days of operation, if they are inactive, and that is completely waterproof, they were able to determine the time to determine death in a small room for error.
Rolex Models
Rolex SA has three watch lines: Oyster Perpetual, Professionaland Cellini. Among modern Rolex Oyster models:
or Air-King
or Date
or Milgauss
or Datejust
or GMT Master II
or Explorer
or Explorer II
or Submariner
or Sea-Dweller
or Daytona Cosmograph
or Day-Date
or Oyster Perpetual
or Yacht-Master
or Yacht-Master II
or President
The Rolex Daytona in stainless steel has become one of the most sought after watches of all time tried. Dealer waiting lists can run from three7 years and there are reports of collectors paying up to $ 15,000 for the privilege to have this exclusive watch, but it is rare for jewelers to rake in profits by buying and selling watches on it so it is rumored, Rolex who dropped the infamous waiting list.
The primary bracelets for Rolex Oyster line are Jubilee, Oyster and the President named. Rolex "smart" watches are from their line Cellini. The third family is the trademark of Rolexless expensive but high quality, Tudor brand. It 'was founded by Hans Wilsdorf founded Rolex in 1946. While still sold in Europe and the Far East, the Tudor line was discontinued in the United States since 2004.
Rolex is the largest producer of certified Swiss chronometer. In 2005, more than half the annual production of Rolex watches are COSC.
Fake rolex
How many expensive watches, Rolex watches are one of thebrand name fake watches available and can be sold illegally on the street and on the Internet. These fake Rolex watches (EU figures show that 54% of fakes seized in 2004 originated in China), especially in Asian countries like India and China and retail for anywhere from $ 5 to $ 1000 on High-end replica watches Pre-gold Rolex. According to some, over 75% of all replica watches produced annually copies of Rolex Oyster Perpetual.These fake watches have been nicknamed "Folex" or "Fauxlex" or "Trolex" in Spain (in Spanish trol means false).
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